The business started manufacturing nearly 60 years ago in a small town in Central Hawke’s Bay called Norsewood. As it was from the beginning, today the town is still the heart of the business. Norsewood is where the factory is located and, from the company’s inception, its location and people have shaped the development of the products and our brands. Originally called Norsewear the business has changed its name to Norsewood Knitwear Limited and continues to manufacture all socks , gloves , beanies and scarfs on the Norsewood site.
We see great value in anchoring our plans for the future of the business on the success of the past. Our vision is to take what is a good company and make it a great company by continuing to manufacture our products at Norsewood in New Zealand.
The company has had significant investment in technology and equipment over recent years – and that’s something we’ll continue. We see real potential in this business, and we’re excited to work with our people to create top quality products and build strong relationships with our customers. For us, it’s all about securing a long and successful future together .
Here’s a bit about our materials
Our products are made from natural fibres.
There’s a good reason sheep don’t feel the cold. It isn’t rocket science. Acrylic fabric may wick water away from your body but it gets wet. Wool absorbs up to 30% of its weight in moisture. It’ll keep you warm and dry even when it’s wet.
Merino wool is good for you and the environment. Merino wool is a natural fibre. Any loose fibres that come out in the wash break down. You won’t be adding plastic to the ocean and that’s good for everyone worldwide.
Merino wool is known for its softness and comfort. We blend some products with possum fur for some extra warm and softness.
We also blend merino with cashmere to create a luxury blend as cashmere is a soft and silky fibre which blends well with merino wool to create smooth, resilient and comfortable knitwear.
Please try our products, you will be impressed.